The more active AND creative you are on your platform, the better your chances of being successful with your aims, ideas, goals or objectives, all depending on your project to hand. As far as social media goes, Instagram in particular, the modus operandi or the benchmark of progress on the platform remains to gain Instagram followers’ notice and establish them as avid supporters and co-promoters or sponsors of your cause.
Before time runs away from you, let’s briefly highlight some of the activities that you could immerse yourself in a wholly creative way. Firstly, don’t be shy to take part in the most popular conversations or talking points doing the rounds of Instagram. Secondly, don’t ever leave your bio page all high and dry while you’re preoccupied with your regular (creative) posting work. And speaking of being creative, get the hang of being quite descriptive in the way you design the captions that need to accompany your posted photographs.
The old cliché suggests that ‘a picture is worth a thousand words’. Just think about it, mind you. You probably know by now that webs’ algorithms, and those installed by leading platforms like Instagram, remain hard at work sourcing key catch-phrases that are immensely popular among active internet users. It is par for the course where the marketing and advertising of commercial products and services is concerned.
But it becomes the subject of creative, philosophic and conscionable genius to create subject lines that are rotated as currently or now ‘trending’. Amazingly, online algorithms, Instagram’s in particular, also have the ability to pick out visual interpretations (your photographs in the main) and rank them accordingly. But in order to make the selling case or get the message through, these photos still need to be accordingly and appropriately captioned.
On the lookout for new followers or friends, you need to be actively and regularly visiting other websites and platform profiles. It goes without saying that you will be more than likely focusing on those themes and subject areas closely aligned to your own field of expertise and personal interest. In visiting these places, you are expected to be making coherent and relevant statements or comments in response to what the influencer has initiated.
But it remains sensible, it makes good business sense, to restrain yourself towards being objective, particularly when you wish to give a critique or express some form of disagreement. In the professional domain, it is not a good idea to revert to being subjective or expressing yourself emotively. While this is the domain of irate customers, it is not even a good idea for them. For them, the expression of patience and tolerance should yield the results sought.
And in any case, the moment a customer complaint is lodged intelligently on a company’s social media platform, you will notice how quickly that company’s communications representative races forward to salvage the company’s image and exercise the requisite damage control in order to do so.