Back in the day when I knew no better, I used to shirk when I saw what I came to know as the dreaded hashtag. I was ignorant. It just shows how far I have come. I got a degree. But I also learnt how to market and promote myself. I chose to set myself up for business and ditched working the predictable (and no longer secure) nine to five shift. Right, I’ve got four ways to show you how you can make better use of your hashtag to get Instagram followers onto your platform.
Firstly, you will need to promote your dedicated hashtag on all other social media profiles (you do still have these, right?), your business website (you should have this) and email account (if you don’t have this, then I don’t know, and you should have been more than familiar with its functional uses during your nine to five secure (?) job – and you still have this? Wow!).
And the moment you signed up for Instagram amidst great fanfare and excitement was never an inducement for you to ditch your other social media accounts. They still have their important uses and you keep your net cast wide and far to haul in as many new followers as you can towards your new social media campaign, happening on Instagram.
Next thing, it helps if you can inject a little humor into your creative use of your dedicated hashtag. You see already how I’ve used a little humor to catch your attention. I haven’t gone overboard now have I? No? Good, well then, let’s carry on. You see, the thing is this about the Instagram crowd.
While a lot of serious folks are looking for new business opportunities and great products to buy, they’re still trying to keep their minds live-wired. Don’t ever put them to sleep with a boring, business-like and mundane post. Me, I like to tell a great story, keep them interested and engaged and then hit them with my trademark ‘by the way’ moment. But never in the solar plexus.
Anyway, if you’re still clueless like I was back then, you’ll need to do what I eventually did (still doing it today, you can never run short of ideas in this business, and you can never afford to leave yourself out of the loop with the latest trends). You’ve got to keep a close eye on subject-related and trending hashtags (with the emphasis on ‘trending’). This is also a great way to learn how to make effective use of your platform.
Another thing is this. Join in the going conversations and never be afraid to ask questions. It might seem like a cliché right about now, but there really is no so such thing as a stupid question.
Also, with or without your hashtag (and preferably with it), you’ll always want to be on a mission to drive (foreign) traffic to your latest and trending (trending? Hope so) Instagram content.